Jun 24
17
Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimize your content, or even your site, without comparing it to the content you’re competing against.
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Competitive Intel: Here’s What an SEO Competitor Analysis Tells You